SplaTT's Blog

Mick 10.0

The evolutionary path...

Mick 1.0 - Theatre / Live Events / Touring
Backstage Productions / The Crew, Too Faze, Australian Business Theatre (ABT), Geelong Performing Arts Centre (GPAC), Haycom, Concert Lighting Systems (CLS), Mirovision Design, Upper Yarra Arts Centre, Arena Technical Services (ATS) & various others

Mick 2.0 - Multimedia / Internet
SplaTT Technlogies & VRX (Internet Archive link) & Virtual Reality Association of Australia (VRA)

Mick 3.0 - VR / Simulation & Training
SplaTT Technologies (working for CagedVR, Australian Military and various other entities)

Mick 4.0 - Multimedia / Internet
Australian Business Theatre, CapitalPR & Hothouse

Mick 5.0 - Media
Next Online

Mick 6.0 - Advertising
Singleton OgilvyInteractive

Mick 7.0 - Technology Evangelism
Principius

Mick 8.0 - Media
The Podcast Network (TPN)

Mick 9.0 - Stuff
;)

Mick 10.0 - Media / Internet / Web 2.0 / Emerging Technologies
Dreampool Digital

Having spent 15+ years in the interactive media business dealing with small companies right through to international blue-chips, surving the dotcom years pretty unscathed but all the better for them, maintaining a pretty popular Australian tech / geek / marketing blog, running organisations like Singleton OgilvyInteractive, setting up Principius (and living the role of a Technology Evangelist) and then co-founding not only Australia's but the world first commercial podcasting network, The Podcast Network, have all been essential steps for me that have helped to lay down the vision and the direction of the next few years in my own mind.

So when the opportunity came to take on the role as General Manager of the newly formed Dreampool Digital, I didn't really even have to think about it...the questions gave all the right answers straight away and importantly it aligned nicely with my intended vision and direction, so my response could only be one thing...YES.

So what is Dreampool Digital and what exactly does it do I hear you ask...well...here is the company spiel..

Headquartered in Melbourne, Australia, and part of the Dreampool Group, Dreampool Digital was formed in mid 2006 to provide quality and compelling content through the innovative emerging digital media channels.

Utilising both in and beyond the browser technologies such as the web, desktop applications, mobile devices, home media centers/gaming consoles, in-vehicle and other out of the home platforms, Dreampool Digital is well positioned to lead the market in providing access to quality material created both for main-stream-media and digital-specific-channels to an increasingly content hungry and technology savvy audience.

Dreampool Digital is working closely with the other two organisations from the Dreampool Group to achieve its objectives;

Dreampool Productions – providers of quality programming such as Melbourne Weekender, Feast, IFISH and Huey's Cooking (to name just a few of their shows) for both the Australian and Global, free-to-air (FTA) and pay TV markets.

Dreampool Technology - a leading technology innovator focused on the development of IP solutions for video distribution and Intelligent Transport Systems (ITS).

And for those that you want the plain language explanation heres a quotable quote from me..."the long term goal is to raise the bar in the design, development and distribution of digital content not only in Australia but around the world".

We realise that this is not something we are going to achieve quickly with just a few brands produced for main-stream distribution channels...this is something that we know will take a while and will involve all types of content creators and distribution platforms and importantly will aim to achive what i have been calling the "cross-over effect".

We have some housekeeping to do initially, but over time you will see Dreampool Digital push the boundries of what is the norm in todays media world...just remember to look at everything we do when you try to see the big picture...because individual pieces of work are just that...individual pieces of a much bigger picture.

So sit back, or lean forward, and I hope that you enjoy the coming new world of media as brought to you by Dreampool Digital :)

Posted by Mick (SplaTT) Stanic at August 19, 2006 9:33 PM | TrackBack