"PodShow Introduces Advertising 2.0 With PodShow Podcast Network Sponsorship Featuring GoDaddy.com"
Umm...yeah...
Congratulations to PodShow and their show hosts on what is no doubt a good deal...but describing this as "Advertising 2.0"???
""We believe we have done something with podcasters that hasn't been done in the history of advertising in any media, a coordinated campaign involving multiple show hosts in multiple genres -- each in their own voice -- simultaneously endorsing one brand while integrating the offer directly into the networks' signup," said Ron Bloom, Co-founder and CEO, PodShow, Inc. "This campaign clearly demonstrates the power of one brand, many voices -- the heart of Advertising 2.0. GoDaddy.com is an ideal sponsor for this initiative; they understand the power of this medium and they are the right brand, with the right message at the right time.""
C'mon Ron and Adam...I think that describing this as "Advertising 2.0" is a bit more than" drinking the Kool Aid"..its more like "smoking the pipe".
Posted by Mick (SplaTT) Stanic at March 27, 2006 4:10 PM
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