About SplaTT
Mick (SplaTT) Stanic >> Technology Evangelist // Digital Communications Architect // Blogger // Podcaster // Geek // ;)
Mick has gathered a passion for all things digital through working in the technology, internet and multimedia industry since the early 1990’s - long before websites, online advertising, the rise and fall of the dot-com phenomenon and web 2.0.
In the first half of the 1990’s Mick ran Splatt Technologies (1996 archive site), a company which offered innovative technical consultancy and solutions to many organisations in the areas of computer training, visualization/virtual reality and the use of the internet. One of his prime roles during that time (and one that he has continued throughout his career) was in providing a technology future-casting service to companies already considered as leading edge in their use of technology.
From 1995 onward, Mick has held a number of positions (including: designer, programmer, producer/project manager, Technical Director and Executive Producer amongst others) for a number of leading Australian multimedia/internet/technology based companies such as Singleton OgilvyInteractive, Next Online, HotHouse Interactive, Capital PR, Australian Business Theatre, Caged Productions (archived site), Virtual Realm Xchange (archive) and the Australian Military.
In early 2000 Mick took the role of Executive Producer at one of Australia’s leading interactive firms, Singleton OgilvyInteractive (SOI), where he was involved in the day-to-day management and co-ordination of all the interactive disciplines including producers, programmers and designers. He provided both interactive knowledge and technical strategy in the areas of digital communication/marketing to Singleton OgilvyOne (SOO) and Singleton Ogilvy & Mather (SOM) as well as managing the relationship with OgilvyInteractive offices worldwide and other STW Group companies including STW Digital (internet archive pages on SOI at STW Digital).
The largest challenge during his last 12 months at Ogilvy, saw Mick lead the development of digital signage in retail environments for Telstra Shops, a major client of Singleton’s. His work on digital signage in Australia has led him to being called “one of Australia’s leading authorities” in this space and the work done for Telstra Shops has been presented to Ogilvy offices around the world including New York, where it was heralded as having amazing insight into the future of consumer marketing techniques.
In November 2004 he co-hosted Australia’s first podcast, G’day World, and in Februaury of 2005 he co-founded the worlds first dedicated podcasting network with the obvious name of, The Podcast Network. He left The Podcast Network in early May 2006 to persue other opportunities and to continue his growth as a leader in the digital field.
In early 2005, Mick founded principius to provide a resource for companies to have access to someone who believes that the technologies of not only today, but tomorrow can make a big difference in both our private and public lives. The major role of principius was in providing high level strategic thinking and architecture to primarily marketing and communciations firms around the uptake and possible uses of many different types of emerging technologies.
In July of 2006 Mick took on the role of General Manager at the newly formed Dreampool Digital (archive) where he is was given the opportunity to manage the transition of a number of professionally “produced for television” shows, such as Feast, Melbourne Weekender, IFISH and Huey’s Cooking, into the digital realm as well architecting the creation of “produced for web and mobile” material of the highest quality. His role at Dreampool Digital was completed when it was decided to roll the companies responsabilities back into its parent firm, Dreampool Productions.
Late in 2006, he created Honeysuckle Creek Pty Ltd to act as his base for future endeavours, of which the first involves him taking on the role of a Director in the Melbourne based firm of EYEfi Pty Ltd.
Over the years, Mick has worked with a number of Australia’s largest organisations not only on the creation of quite often their first web presence but also in helping them to see how technology can be used to communicate with customers, staff, partners and their suppliers. Some of these clients have included the Australian Federal and NSW Government, AAMI, AGL, American Express, Australia Post, BP, British American Tobacco, Commonwealth Bank of Australia, Eclipse Computing, Fuji Zerox, Goodman Fielder, HCF, Hyundai, ING Direct, IBM, James Hardie, Kimberly Clarke, KFC, LG Electronics, McDonalds, MLC, Myer, Nestle, Nokia, Philips Australia, QANTAS, SOCOG, Swatch, Sydney University, Telstra, Unilever, Vodafone and Westpac.
During his time working in the internet industry, Mick has been instrumental in creating a number of large online based projects which have often been Australian firsts, including a youth entertainment portal, a communities web site (free email, free homepages, discussion boards and chat boards), an electronic software distribution and sales portal, an mp3 and video archive site and a large web based data-mining application. He has also created numerous CDROM’s, which have required the introduction of new technologies into the Australian market such as the Apple Quicktime VR package.
Mick was a founding member of the Virtual Reality Association of Australia in 1993 (archive), a member of the Internet Society of Australia and both a member and a Director of the National Board of the Australian Interactive Media Industry Association (AIMIA). He is also a vocal member of a number of local and international technology discussion groups. Over the last 15+ years he has often been asked to provide internet and technology related information and sound-bites to major Australian and overseas media outlets including; TV, radio, newspapers, magazines and major online technology and internet web sites. He has also is a regular on the Australian conference circuit where he presents on topics covering the internet, emerging technologies and the new world of marketing / advertising / PR / communications. He is available to present at events by request.
He is a well respected blogger, with “SplaTT’s Blog” having a readership of over 30,000 unique readers each month and is also re-discovering his love of photography with a number of his photos being used for commercial projects as well as for websites such as Wikipedia.
Posted by Mick (SplaTT) Stanic at 8:00 pm - 15th May 2007