16 April 2007

Microsoft Question Google DoubleClick Aquisition

Posted by Mick (SplaTT) Stanic under: Advertising / Marketing; Microsoft .

From the Microsoft Press Pass site…

REDMOND, Wash., April 15, 2007 – Microsoft has released the following statement by Brad Smith, Senior Vice President and General Counsel, Microsoft Corporation, on the proposed acquisition of DoubleClick by Google:

“This proposed acquisition raises serious competition and privacy concerns in that it gives the Google DoubleClick combination unprecedented control in the delivery of online advertising, and access to a huge amount of consumer information by tracking what customers do online. We think this merger deserves close scrutiny from regulatory authorities to ensure a competitive online advertising market.”

Are they just unhappy the lost the deal…or are they raising a valid point? What do you think?

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