31 August 2006

IDEO Book Quotes 4

Posted by Mick (SplaTT) Stanic under: Books .

“We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organise and measure the best of our energies and skill, because that challenge is one we are willing to accept, one we are unwilling to postpone, and one we intend to win.” – John F. Kennedy, 25th May 1961

The brilliant and well known quote from Chapter 4 of the IDEO book “The Ten Faces of Innovation” – Amazon link.

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