28 March 2006

Seven rules for corporate blogging

Posted by Mick (SplaTT) Stanic under: Advertising / Marketing; Blogging .

< RANT >

I’m constantly amazed at how many people there are, this guy included, who just do not get the whole Cluetrain and corporate blogging thing no matter how hard they try.

“Rules” like some of the ones he outlines are the very reason why traditional advertising / marketing / PR / media / etc. (which only just work at the moment) have already started their slide into impotency and irrelevancy for many of todays people, users, customers, consumers…whatever you want to call them.

Its also part of the reason why “Generation C” has arrived and are a powerful group…its why they are switching off from mainstream / cookie cutter content and are busy running around creating their own content like blogs, podcasts, vlogs, etc…

Philistinism is a dying “ism” NIcholas…embrace the new world…or move over.

< /RANT >

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