16 February 2004
etech – Leveraging RSS at Disney
Posted by Mick (SplaTT) Stanic under: Etech .
Michael Pusateri (Vice President, Engineering, Disney Channel), Elisabeth Freeman (Walt Disney Internet Group) and Eric Freeman (Media Systems, Disney Internet Group) presented a fascinating session on how Disney is using RSS both externally in the go.com portal, and more importantly, internally behind the Disney firewall.
The external RSS part of the session was mostly about the go.com portal (including abcnews.com) and how the news team is taking wire feeds, pushing them through XSLT templates (which includes rights and clearance processing) and then finishing up by putting them into a template processor. The template processor then spits out content in whatever format is required; primarily for the web, but also into Wireless WML for mobiles (as well as AvantGo and PocketPC formats).
The content can then be syndicated to the Disney Enterprise portal or through to the general public (via RSS feeds), which will hopefully end in driving traffic back to the go.com sites, which is their intended purpose. The areas that are causing them issues are; standardization, separating the presentation from the client and educating the producers at Disney about the whole RSS thing.
The other area they covered was in relation to
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