SplaTT's Blog : A collection of random ramblings on technology, marketing, culture and all things geek...

15 February 2004

etech – Macromedia FlashCast

Posted by Mick (SplaTT) Stanic under: Etech .

The etech session by Jim Morris from Macromedia (VP Product Development, Device Solutions) was based around presenting an interesting addition to the current batch of mobile phone content playback applications.

Their new application, FlashCast, allows you to author rich-media content in Flash MX on the desktop, and to then transfer it to a mobile phone client which is essentially a beefed up version of the flash player the released a while ago called Flash Lite. The original mobile flash player, which was found on a number of Japanese DoCoMo i-mode handsets, is already being replaced by FlashCast which is already being rolled out onto the DoCoMo 505i (link to 505i info on this page) and 500 series handsets.

According to Jim, the fact that you can interact with content not only by the keypad, but also with voice and SMS is what will allow the next breed of interesting applications to be built. Combine it with the ability to utilise XML through HTTP, giving you access to XPath, XSL and RSS, and the alpha geeks (particularly those at etech) will be able to hopefully build some cool connected applications.

What would be really cool is if you could build FlashCast components as Macromedia Central channels

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